SPEAKERS
Alex Koi Sze Liak Cooper Tires and Rubber Company General Manager China
Alex Koi Sze Liak is general manager China operations of Cooper tires and rubber company, where he is responsible for overall sales, marketing, purchasing, logistics, information technology and human resources . Alex Koi Sze Liak is a graduate of Drake University, and earned a Masters in Marketing Research from University of Wisconsin-Madison. Alex Koi Sze Liak serviced in China well-known public relations and integrated marketing companies – HighTeam communications as president. He designed and completed a series of management training courses. He was voted “Top 10 Auto Industry Manager” of the year (2008) by the Auto Business Review magazine in China.
固铂 Cooper Tire & Rubber Company is a manufacturer of replacement tires. Cooper focuses on the manufacture and sale of passenger and light truck replacement tires. The Company operates through two segments: North American Tire Operations and International Tire Operations. The North American Tire Operations segment produces passenger car and light truck tires, primarily for sale in the United States replacement market. Major distribution channels and customers include independent tire dealers, wholesale distributors, regional and national retail tire chains, and other large automotive products retail chains. In the United Kingdom, the International Tire Operations segment produces passenger car, light truck, racing and motorcycle tires and markets these products primarily to dealers in the replacement markets in the United Kingdom, continental Europe and Scandinavia.

 
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